Failing to include early voters in audience segment targeting could have led to nearly $1. By Trishla Ostwal In the age of digital scams, a new threat is casting a shadow over the world of online gaming in the form of bots driven by artificial intelligence. There, she wrote a wide range of stories on everything from the. This week, BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), issued a new compliance warning regarding the practice of. With artificial intelligence making swift advancements every day, the metaverse—recently presumed “ dead ” in the industry—is silently enabling brands to bridge physical. Recommended articles Popular Now. Adweek. trishla. Uber was a company in transition when Ruby Zefo began her tenure at the company in August 2018. com; Trishla is an Adweek staff reporter covering tech policy. The ruling sets a precedent for content creators. But mostly, she’s a [email protected] Generative AI News and Top Stories . When Facebook users see an ad with a special promotion. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . trishla. By Trishla Ostwal . The government body of the European Union, the European Commission, is facing a lawsuit over an alleged data breach related to transferring personal data from Europe to the U. trishla. By Trishla Ostwal . Trishla Ostwal 2w Report this post Report Report. By Trishla Ostwal . com and Burger King, driving revenue. trishla. trishla. Recommended articles Popular Now. (She/Her) Tech Policy Reporter, Adweek. By Trishla Ostwal . trishla. Trishla Ostwal. Twitter is taking advertiser concerns about brand safety more seriously. Meta used its in-person NewFronts presentation to make sure that brands know how to use its video tools, like in-stream video and Reels, as well as touting brands’ push into. Programmatic Data Clean Rooms Are Gaining Pace but Scalability Remains the Hurdle Privacy and scalability are hurdles in data clean room adoption Illustration by Gabby. The Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles. Founded in 2018, nonprofit newsroom The Markup, which focuses on how tech impacts society, has ramped up its investigative journalism this year. With the Hollywood writers strike. The digital transition has proven bittersweet for many female journalists, as some of the same qualities that make the internet such a valuable tool [email protected] Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. —has caught the attention of some. Recommended articles Popular Now. View Trishla Ostwal’s professional profile on LinkedIn. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. Crain’s is spotlighting women in the business and nonprofit worlds who are mapping out bold moves, taking big risks and making decisions of real consequence for their. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. v. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. Trishla previously worked in digital advertising and social media analytics and switched to journalism to. Amid the flurry of generative AI developments, Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around. By Trishla Ostwal . ’s health and beauty retailer, Boots, has partnered with data platform InfoSum to help it target audiences in privacy-safe ways across the platform’s media ecosystem. By Mark Stenberg. Back Submit. By Trishla Ostwal . By Trishla Ostwal. Regional As seen in: Adweek, Medium, Flipboard, The. Digitas. Trishla Ostwal. S. Having accepted the position as an associate. In his State of the Union Speech last night, President Biden called on Congress to pass legislation that limits big tech firms from collecting and using children’s data [email protected] billion on Thursday by Italy’s competition regulator, the Autorità Garante della. Google said today it would hold off on its plan to get rid of third-party tracking cookies until at least 2024. Trishla Ostwal Tech Policy Reporter, Adweek Trishla is Adweek's tech policy reporter covering big tech through the lens of privacy and security, data protection, regulation, antitrust and more. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. So far, the. ostwal@adweek. In meetings with agency and brand leadership this week, Elon Musk, Twitter’s new owner, has been receptive to concerns about hate speech on. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. Recommended articles Popular Now. ostwal@adweek. saw a 17% increase from the second quarter of 2023 to the third quarter, rising from 115,000 to 134,000 across Google Play. By Trishla Ostwal . How I grew @natures on Instagram from 100,000 followers to 1,200,000 in 4 months. Recommended articles Popular Now. Google antitrust trial marked a climactic moment Monday as Google boss Sundar Pichai took the stand defending the search engine’s market dominance. By Trishla Ostwal . As a preteen in Florida around the 1990s, Yelena Osin helped her software engineer parents by handing out flyers to sell computers they built at trade shows. By Trishla Ostwal . Meta finds itself in the crosshairs of a class-action lawsuit for allegedly building a secret workaround to Apple’s 2021 App Tracking Transparency (ATT) system, allowing it. com; Trishla is an Adweek staff reporter covering tech policy. ostwal@adweek. So he started running as a. Home improvement retailer The Home Depot’s Canada arm was found sharing people’s in-store purchase e-receipts with Facebook owner Meta without the knowledge or consent of. But Sara Moorthy has been working in the industry long enough to see it. trishla. By Trishla Ostwal. By Trishla Ostwal TikTok’s attempt to increase transparency—and woo Washington lawmakers and civil society organizations to remain operating in the U. Alphabet Inc’s Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U. By Trishla Ostwal . Trishla Ostwal 4w Edited Report this post 🚨 I spoke with WPP on the latest with its content engine (with Nvidia): The AI-powered content production saves up to 93% of its carbon footprint. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. Marketer response to Meta reportedly building its own decentralized Twitter clone app this summer is tepid, three industry leads told Adweek. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal & Catherine Perloff . Recommended articles Popular Now. 8 billion—and marking the. By Trishla Ostwal . February 22, 2022, 5 PM . K. Publishers have been flexing their first-party data strategies for some. Friday, January 20, 2023 | 9:00 a. By Trishla Ostwal U. The Federal Trade Commission (FTC) announced a settlement of $2 million with OpenX, the programmatic advertising company, for allegedly collecting personal [email protected]@adweek. Staying abreast with the smorgasbord of gen AI tools in the market is one challenge. v. . @trishlaostwal; trishla. As regulatory pressure continues to mount on tech firms, the Interactive Advertising Bureau (IAB) has named Lartease Tiffith as its executive vice president for public. trishla. Nearly a decade ago, agency vet Ian Sohn began transitioning into leadership roles, a career shift that also ushered in increased stress and anxiety. Recommended articles Popular Now. By Trishla Ostwal If it feels like we’ve been talking about the death of the cookie for years, it’s because we have. By Trishla Ostwal. [email protected]; Trishla is an Adweek staff reporter covering tech policy. Politics, Technology. The transcript below is edited and condensed for clarity. By Trishla Ostwal . Twitter’s self-described “Complaint Hotline Operator,” Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser. Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around. Art created by artificial intelligence does not get copyright protection, a federal judge upheld a decision late last week. trishla. Trishla Ostwal - [email protected] Ostwal reposted this Report this post Adweek 1,373,975 followers 1mo Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. Adobe is ramping up its commitment to generative AI, releasing a slew of new tools within its Firefly suite, whose products have generated more than 3 billion images since March. 5 billion—she was rejected. Mar 12, 2019— Trishla Ostwal. Trishla Ostwal/Meta. Here are four ways you can promote a company anniversary. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. trishla. As privacy regulations proliferate, companies are looking at how privacy can become integral in the design of products and systems. By Trishla Ostwal. By Trishla Ostwal A report from non-profit Mozilla finds certain operating systems control browser choice by using convoluted processes to nudge consumers to use their own browsers, rather than. Read More. ostwal@adweek. There has been an increase of 72% in requests from people to companies to modify or delete their data over a year, according to a report by privacy management company DataGrail. The ride-hailing app was recuperating from an embarrassing 2016 data breach. com; Trishla is an Adweek staff reporter covering tech policy. With more people choosing to opt out of excessive data tracking, targeting audiences across platforms like Facebook has become more tricky for brands like Fabletics and Rihanna. LinkedIn is the world’s largest business network, helping professionals like Trishla Ostwal discover inside connections to recommended. Health & Medicine Flint grapples with the mental health fallout from the water disasterFebruary 13, 2023 09:00 AM. Covid-19 swept across the world, Joe Biden was elected U. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. Exclusive: BuzzFeed Inc. By Trishla Ostwal Adobe, one of the world’s largest creative software providers, has made its intentions clear its by integrating artificial intelligence into its products in recent months. Nidhi Upadhyaya. Its ad model lets. Google. Amid the flurry of generative AI developments, Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around. Docu filmmaker from Mumbai, India. In his State of the Union Speech last night, President Biden called on Congress to pass legislation that limits big tech firms from collecting and using children’s data on. com; Trishla is an Adweek staff reporter covering tech policy. The Federal Trade Commission hosted a public forum today regarding its Advanced Notice of Proposed Rulemaking (ANPR) on “commercial surveillance and data security. By Trishla Ostwal . Follow. By Trishla Ostwal Ruffled by the industry’s lobbying efforts to weaken legislative privacy laws, D. On Tuesday, Congresswomen Anna G. The Markup Hottest in Tech. By Trishla Ostwal & David Cohen . New York. By Trishla Ostwal . Back Submit. By Trishla Ostwal . Getty Images. Thursday night, EU. By Trishla Ostwal In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands. Peacock. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. Built on the combined capabilities of GPT-4 and Dall-E 2, within. Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. Recommended articles Popular Now. By Trishla Ostwal U. @trishlaostwal. By Trishla Ostwal. Recommended articles Popular Now. and Associated Press wrote to leaders of the Senate. Emerging as the first formal regulation of artificial intelligence, lawmakers in Europe signed off on a comprehensive set of rules—the EU’s Artificial Intelligence Act. Business organizations, and particularly marketers, on both sides of the Atlantic, can breathe a sigh of relief as the European Union restored a decision that allows for. To enhance online safety, Meta (parent company of Facebook and Instagram), Google (parent of YouTube), TikTok, Amazon (parent of Twitch) and Twitter agreed to regulate harmful. By Trishla Ostwal . has once again considered pulling the plug on Europe, due to tightening data-sharing regulations. By Trishla Ostwal . Recommended articles Popular Now. S. By Trishla Ostwal . trishla. Against the backdrop of [email protected] Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, offering over 200 fully featured services from dat. 5 billion—she was rejected. trishla. By Trishla Ostwal . Ireland’s data watchdog fined Meta $402 million (€405 million) in a long-running investigation that found Instagram allegedly violated the European Union’s data privacy. Meta used its in-person NewFronts presentation to make sure that brands know how to use its video tools, like in-stream video and Reels, as well as touting brands’ push into. com; Trishla is an Adweek staff reporter covering tech policy. “I wasn’t what they. The first time Sasha Luccioni applied for a position at Hugging Face—the AI startup now valued at [email protected]; Trishla is an Adweek staff reporter covering tech policy. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple-worth a reported. By Trishla Ostwal. By Trishla Ostwal . The Pentagon has implemented several methods to block digital ads in response to Sen. com; Trishla is an Adweek staff reporter covering tech policy. Brands yet to explore gen AI are confronted with a knowledge gap and. The policy. @trishlaostwal; trishla. Exclusive: BuzzFeed Inc. Cox last week, could. trishla. 70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand communications, according to a report by customer. But the new bills, signed into law by Gov. S. Meta Platforms Inc. Uber was a company in transition when Ruby Zefo began her tenure at the company in August 2018. trishla. By Stephen Lepitak & Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . There’s been an increase of 72% in requests from people to companies to modify or delete their data over a. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. AI News . Recommended articles Popular Now. Recommended articles Popular Now. Now on the look out for other TOS, End User Agreements, and B2B contract for #AIprovisions and data scraping Honored that my opinion posted yesterday, led to a. ostwal@adweek. By Trishla Ostwal. Recommended articles Popular Now. Towards the end. com; Trishla is an Adweek staff reporter covering tech policy. Excited to announce my next big adventure at Adweek as a tech policy reporter! 81 9 Comments. @Adweek. Today, actress, producer and Web3 innovator, Mila Kunis and media entrepreneur and superhero creator, Sharad Devarajan announce the launch of a multi-platform global. On Thursday at 8 a. California’s hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. Every day, Trishla Ostwal and thousands of other voices read,. Docu filmmaker from Mumbai, India. ostwal@adweek. Shaped by their unique experiences growing up in what many see as a marginalized community, several; South Asian Americans jumped into the City Council race to get a seat in office and become a voice…Trishla Ostwal. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. Walmart Reunites Mean Girls Cast for Black Friday Ad Campaign. Cases of fraud and scams on social media nearly doubled in 2021 from 2020, according to a report by the Federal Trade Commission. com; Trishla is an Adweek staff reporter covering tech policy. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. By Trishla Ostwal . The pandemic was tough on the theatre industry. Google announced changes to its political content policy ads for audio and video. By Trishla Ostwal . trishla. 12:00 PM - 1:00 PM . Increasingly, brands need to focus on establishing long-term relationships with the LGBTQ+ community and invest internally in cultivating a culture of diversity and inclusion. By Trishla Ostwal . California’s policymakers are making efforts to regulate the use of artificial intelligence, especially as a way to combat algorithmic discrimination, including testing. Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. trishla. By Trishla Ostwal. Why Swifties Should Be More Than Just A Target Audience to Brands. ostwal@adweek. IAB. On Wednesday, a new bipartisan bill was introduced in Congress that would let the Federal Trade Commission (FTC) regulate how social media companies, like Meta, address the. trishla. By Trishla Ostwal . DoubleVerify, the ad-tech company that helps shield advertisers from fraud, is launching a new measurement currency as an alternative to the third-party cookie. The DSA is a part of a two-fold blow by the EU to address the challenges posed by the emergence of tech giants, writes Trishla [email protected] Ostwal is a recent graduate of Columbia University School of Journalism. com; Trishla is an Adweek staff reporter covering tech policy. trishla. C. trishla. —Trishla Ostwal. By Trishla Ostwal . By Trishla Ostwal The trend of state-level privacy laws is gaining momentum in the U. By Trishla Ostwal . Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. com; Trishla is an Adweek staff reporter covering tech [email protected] Trishla Ostwal’s professional profile on LinkedIn. Simplify by Adding [email protected] Ostwal 3w Report this post Report Report. Update: On May 31, The Supreme Court blocked the HB20 social media law from taking effect. By Trishla Ostwal . m. While Microsoft’s swift hiring of Sam Altman could boost its position as the frontrunner in the race of AI, there are unintended consequences that will benefit Google’s. By Trishla Ostwal. Recommended articles Popular Now. By Trishla Ostwal . By Trishla Ostwal . . No one likes an uninvited guest showing up at a private party and snooping on every conversation. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. trishla. Five states—California, Virginia, Colorado. Recommended articles Popular Now. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. The war in Ukraine began in late February, yet Google has already blocked 8 million ads related to the conflict and stopped ads from running on more than 60 state-funded media. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. 30 p. The changes have different requirements for ads based on region. I spoke with Wendy Batchelder on how her experience has prepared her to guide Salesforce to mature its data management practices. ostwal@adweek. Trishla Ostwal 1mo Report this post Report Report. K. The Astounding Results of Maximum Effort’s NFL Stunt With Jake From State. S. In the age of digital scams, a new threat is casting a shadow over the world of online gaming in the form of bots driven by artificial intelligence. 3. In-Person Workshop: Election Readiness On Social Platforms With Zefr And IPG (Landmark Hub) Building an Advertiser Toolkit for Misinformation Avoidance Ahead of the 2024 Elections and Beyond. com; Trishla is an Adweek staff reporter covering tech policy. ostwal@adweek. By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. The Open App Markets Act could potentially become a law this year. Now, numbers are emerging on how environmentally beneficial AI is. Google plans to enhance its virtual assistant with generative AI technologies, according to a report by Axios, as the buzzy tech infiltrates more consumer-facing products. Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting. 5 billion—she was rejected. ostwal@adweek. By Trishla Ostwal. has once again considered pulling the plug on Europe, due to tightening data-sharing regulations. Multiple industry trade bodies voiced their opposition to the proposed Delete Act ( SB 362) in a letter to California lawmakers late last week. Today, the French data watchdog ruled data transfer by Google Analytics, the web analytics service by Google that tracks and reports website traffic, as illegal and unsafe. There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. ostwal@adweek. com; Trishla is an Adweek staff reporter covering tech policy. @_oliviamorley; olivia. @trishlaostwal; trishla. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. The bill—introduced earlier. By Trishla Ostwal . —Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. Follow. trishla. trishla. Find Trishla Ostwal's email address, contact information, LinkedIn, Twitter, other social media and more. It all began with a DM. Republican ad buyers are enthusiastic whilst Democratic ad buyers are losing…By Trishla Ostwal. By Trishla Ostwal In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. K. Lunch . Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. By Trishla Ostwal . Recommended articles Popular Now. Roar Social, a mobile app that targets 16 to 36-year-olds, lets brands flex their philanthropic muscle in the social media space by driving donations for charitable causes. More Info. LinkedIn is the world’s largest business network, helping professionals like Trishla Ostwal discover inside connections. Elon Musk’s choice to onboard NBCU ad sales chief Linda Yaccarino has left marketers on the edge of their seats, while Yaccarino inherits a company in absolute turmoil. S. Recommended articles Popular Now. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. Trishla Ostwal 1w Report this post Report Report. In May this year, WPP partnered with chipmaker Nvidia to create ads using generative artificial intelligence. By Trishla Ostwal . A couple weeks back, PAN Team Media sat down on a Friday afternoon to chat with Adweek tech policy reporter Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular Now. By Trishla Ostwal . Companies seeking to invest in PR for the first time often approach the process with a lack of understanding on how PR is measured. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. She is a recent graduate of Columbia University School of Journalism. By Trishla Ostwal . By Trishla Ostwal. com. The Skims and NBA Partnership Is a Masterclass in Brand Repositioning. com; Olivia is Adweek's senior reporter specializing in. trishla. U. By Trishla Ostwal . The Skims and NBA Partnership Is a Masterclass in Brand Repositioning. Recommended articles Popular Now. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. The digital transition has proven bittersweet for many female journalists, as some of the same qualities that make the internet such a valuable tool for. Recommended articles Popular Now. In addition to the looming demise of the cookie, myriad incoming state privacy laws will be a challenge for advertisers. By Trishla Ostwal . A couple weeks back, PAN Team Media sat down on a Friday afternoon to chat with Adweek tech policy reporter Trishla Ostwal. Microsoft will soon charge businesses $30 each month per a user for its generative AI features in its Office products such as Excel, PowerPoint and Word, the company announced.